As a Personal Stylist I am continually being asked what to buy now that the credit crunch is biting. Despite Gywneth Paltrow and Victoria Beckham’s best efforts, super high and heelless shoes such as from Antonio Beradi leave buyers cold. All the stores have been caught out and they have just not sold. 5″ and 6″ heels look great in the box but that is most likely where they will stay.
Big bags and bling are out too. Size Zero now looks like you can’t afford to eat, not an impressive look, and the big bag makes you look even smaller. Bling has been replaced with smaller real pieces, it does not do to flaunt your rocks right now. Jewellery sales are 25% down in Europe and America. The sales of men and women’s suits are down but casual clothes are up.
The main luxury department stores such as Harrods, Selfridges, Harvey Nichols in London and Saks Fifth Avenue, Bergdorf Goodman all report drops in sales of 10-15%. All these stores had a booming summer due to visitors from the Middle East. Wall Street Journal reports that 95% of those with an income of $1million or more made their last purchase on line. What about the visceral thrill of shopping?
So what is Haute right now?
The timeless classics are returning. Indulge in some wardrobe styling and make your wardrobe recession proof by choosing great classics, Lanvin, Roland Mouret, Balenciaga, Balmain, Chanel are selling like hot cakes. Classics are also being reworked in Vintage Fashion as well, Vintage Academe was launched on 24th Nov an online site to find great vintage classics. Lipstick, Perfume and Candle sales are also up as women seek small treats.